Using Direct Marketing, a campaign management solution for your Omi-channel environments to enhance customer experience, increase sales opportunity and reduce marketing cost.
Description
PC/E Direct Marketing enables a bank to differentiate itself in the market by delivering personalized customer experience and enhancing customer intimacy/loyalty, while reducing the marketing cost.
With PC/E Direct Marketing you can run your targeted marketing campaigns across multi delivery channels – fro
Using Direct Marketing, a campaign management solution for your Omi-channel environments to enhance customer experience, increase sales opportunity and reduce marketing cost.
Description
PC/E Direct Marketing enables a bank to differentiate itself in the market by delivering personalized customer experience and enhancing customer intimacy/loyalty, while reducing the marketing cost.
With PC/E Direct Marketing you can run your targeted marketing campaigns across multi delivery channels – front office, self- service, Internet, mobile, call center and digital signage. The software enables you to place personalized/interactive advertising and sales promotions for your banking products via the existing infrastructure. Additionally, you can easily manage and measure the effectiveness of targeted marketing campaigns through our embedded reporting tool.
You can turn ATM into a unique marketing channel by implementing PC/E Direct Marketing to increase upselling & cross-selling opportunities. Make your marketing investment lean and effective.
Benefits
Personalized campaigns to targeted customers
Enhance customer experience & customer intimacy
Reduce advertising cost by implementing Direct Marketing in your own self-service channel
Increase cross-selling & up-selling opportunities
Excellent base of information about your customers
Manage and measure the effectiveness of campaigns through the embedded reporting tool
Shorter time to market thanks to fast campaign planning and management
Details
Campaign management for different marketing activities
Personal customer contact on the terminal
Support for Omni-channel operations (Self-Service, Teller, Internet Banking, Mobile, Digital Signage)
Customer feedback acceptance and export
Export interface for individual reports
PCI-compliance